第十四屆“西洽會”之西安國際車展盛裝待發

【好展會網  車展專題】 日前，記者從第十四屆東西部合作與投資貿易洽談會（以下簡稱：西洽會）執委會了解到，“2010中國·西安國際汽車工業展覽會”將于4月8日至12日與古城人民見面，現在籌備工作進展順利，盛裝待發。作為第十四屆西洽會核心展區之一，本屆車展眾多熱點值得期待。 <br> <br>　　搭建高品質交流平臺 <br> <br>　　據了解，本屆西洽會共設置9個展館，在曲江國際會展中心設省區市館、廣東館、陜西館、境外企業館、西部進出口商品館、旅游文化館6個館；西安綠地筆克國際會展中心設“兩個規劃”展示洽談館、節能環保館、中國東西部廣告產業館共3個館。本屆西洽會邀請境外客商擬定為5500名，預計全國31個省區市組團參展、5000多名境外客商參會、云集客商10余萬、觀展群眾50余萬，其中政府采購、經貿戰略合作等活動必將給西部城市帶來無盡收益。 <br> <br>　　作為西洽會的主題之一，本屆汽車工業展覽會在保持以往熱點與特色基礎上，今年還加大了環保型、節能型等家庭型汽車廠商的布展力度，網羅幾乎所有經濟型轎車廠商，對于新上市環保節能車型進行重點推出，旨在提高市場銷售業績，促進廠商參展熱情。在展區分布上更加注重人性化布展，分為名車區、越野車區、卡車區、特種車輛等專區，更加方便參觀群眾橫向對比，有效選擇。 <br> <br>　　消費者購車熱情高 <br> <br>　　作為年度汽車盛會，西洽會車展是廣大消費者購車的最佳時機，這也是國內幾大汽車制造商看重這個車展的原因之一。 <br> <br>　　“我們每年都會參加西洽會車展”，中國重汽相關負責人的話語非常具有代表性，他說：“公司對于這種規模的車展比較重視。從某種程度上來說，在這里與其他品牌車型同臺展示，我們才能樹立起對市場的信心。”從歷屆車展成功的經驗和廠商積極準備的情況分析，正是因為西安在西部市場的重要位置，再加上“汽車振興規劃”和“汽車下鄉”等等的汽車利好政策的實施，拉動了購車者的熱情，才使幾大汽車制造商、眾多汽車經銷商在西洽會車展上盛裝出場。 <br> <br>　　據西洽會國際車展項目副經理李衛東說：“我們的目標就是和廠商一起，做好、做大西部汽車市場。西洽會國際車展將重點關注廠商的主打車型和最新車型，陜西乃至西部汽車市場的發展動態，以及西部市場的營銷特色和今年在西部車市的發展趨勢等。” <br> <br>　　活動添彩促熱銷 <br> <br>　　據此次車展承辦單位之一的名宇策劃公司負責人介紹，為了營建購銷兩旺的展會氛圍，該公司精心策劃了眾多活動，豐富參會現場，促進廠商銷售業績提升。一是組織“團購、現購、訂購”三“購”三“優”。組委會將組織政府采購團現場洽談采購；設立團購熱線，組織團購隊伍進行集中采購；針對高收入群體，組織高檔車采購團現場進行賞鑒購買活動，提高參展商的銷售量。二是開展以“最受歡迎品牌”、“十大品牌經銷商”、“十大年度車型”等為主題的車展龍虎榜評獎活動。三是與專業攝影機構聯合舉辦汽車攝影大賽，以西洽會車展的“汽車”為主要拍攝素材，對攝影作品進行集中展示、攝影專家進行專業評比。同時，組委會還將舉辦汽車佳麗新秀大選、經典汽車廣告展播、汽車模型展等眾多亮點活動。屆時，本報將全程報道此次盛會。</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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